Climate Communications and Behavior Change: A Guide for Practitioners

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Title: Climate Communications and Behavior Change: A Guide for Practitioners
Author: Climate Leadership Initiative; Pike, Cara; Doppelt, Bob; Herr, Meredith
Abstract: Addressing global warming calls for changes in beliefs, assumptions and thinking about the environment, economy and our well-being. If you close your eyes and think about global warming, it is hard to picture. We can’t see carbon dioxide and other heat-trapping gases building up in the atmosphere. Carbon comes from endless sources, not just the obvious places that come to mind when we think about pollution such as smoke stacks. We hear the term global warming yet there are freak snowstorms and record low temperatures in places not expected. How can we get our head around a problem that we can’t see, touch or feel yet involves major risks to life on Earth as we know it?
Description: 54 p. : col. ill.
URI: http://hdl.handle.net/1794/10708
Date: 2010


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