Browsing Oregon Law Review : Vol. 89, No. 1 (2010) by Subject "Briefs"
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Oregon Law Review : Vol. 89, No. 1, p. 305-350 : The Power of Priming in Legal Advocacy: Using the Science of First Impressions to Persuade the Reader (University of Oregon Law School, 2010)The contribution of this Article is the synthesis of legal advocacy and the psychological studies of priming. It shows advocates how priming can help them make better strategic decisions in their briefs and gives specific ...