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  • Cornwell, T. Bettina; Humphreys, Michael S.; Maguire, Angela M.; Weeks, Clinton S.; Tellegen, Cassandra L. (Journal of Consumer Research, Inc., 2006-12)
    Corporate sponsorship of events contributes significantly to marketing aims, including brand awareness as measured by recall and recognition of sponsor-event pairings. Unfortunately, resultant advantages accrue ...
  • Cornwell, T. Bettina; McAlister, Anna R. (Elsevier, 2011-01)
    Food marketers are at the epicenter of criticism for the unfolding obesity epidemic as societies consider banning advertising to children and taxing “junk” foods. While marketing’s role in obesity is not well understood, ...

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