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    • Sponsorship-Linked Marketing: The Role of Articulation in Memory 

      Cornwell, T. Bettina; Humphreys, Michael S.; Maguire, Angela M.; Weeks, Clinton S.; Tellegen, Cassandra L. (Journal of Consumer Research, Inc., 2006-12)
      Corporate sponsorship of events contributes significantly to marketing aims, including brand awareness as measured by recall and recognition of sponsor-event pairings. Unfortunately, resultant advantages accrue ...