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Celebrity endorsements and advertising effectiveness: The importance of value congruence 12249
Communities of practice: A brief introduction 9565
Ha Ha, Only Serious: A Preliminary Study of Joke Religions 3624
Respect and Reuse: Sustainable Preservation in Portland, Oregon 3574
The House That Fox Built: Anonymous, Spectacle and Cycles of Amplification 3535
An identification guide to the larval marine invertebrates of the pacific northwest 3388
The schoole of abuse 3324
Communication and Decision Making Improvement Plan 2863
Everyman 2814
Ancient archetypes in modern media: A comparative analysis of "Golden Girls", "Living Single", and "Sex and the City" 2800