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Celebrity endorsements and advertising effectiveness: The importance of value congruence 10915
Communities of practice: A brief introduction 8840
The House That Fox Built: Anonymous, Spectacle and Cycles of Amplification 4259
Respect and Reuse: Sustainable Preservation in Portland, Oregon 3550
Ha Ha, Only Serious: A Preliminary Study of Joke Religions 3534
The schoole of abuse 3249
An identification guide to the larval marine invertebrates of the pacific northwest 3211
Communication and Decision Making Improvement Plan 2860
Everyman 2718
Ancient archetypes in modern media: A comparative analysis of "Golden Girls", "Living Single", and "Sex and the City" 2674