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Celebrity endorsements and advertising effectiveness: The importance of value congruence 10552
Communities of practice: A brief introduction 8827
The House That Fox Built: Anonymous, Spectacle and Cycles of Amplification 4090
Ha Ha, Only Serious: A Preliminary Study of Joke Religions 3505
Respect and Reuse: Sustainable Preservation in Portland, Oregon 3417
The schoole of abuse 3197
An identification guide to the larval marine invertebrates of the pacific northwest 3157
Communication and Decision Making Improvement Plan 2855
Everyman 2704
Ancient archetypes in modern media: A comparative analysis of "Golden Girls", "Living Single", and "Sex and the City" 2631