Market Channels & Small-Scale Farmers in the Southern Willamette Valley

Abstract

Small‐scale farmers in the Southern Willamette Valley supply the local food market via different market channels such as food based businesses (restaurants, grocery stores), farmers’ markets, farm stands, and Community Supported Agriculture programs (CSAs.) The purpose of this study is to understand the opportunities and problems faced by small‐scale farm operators in accessing and serving local markets. This niche is important to our local economy and the health of our community. My hope is that the information collected and insights gleaned from this project will be translated into actions and useful in strengthening small‐scale farmers’ ability to compete and succeed in different market channels while serving and strengthening the local community.