Audience Development: Texas Symphony Orchestras
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Symphony orchestras are experiencing a significant decline in audience attendance. The development of technology, the decline of music education, and the current state of our economy, are just a few challenges that symphonies are coping with. Some organizations have already found approaches to overcome these obstacles, but many are still struggling. Throughout this research the following question is explored: “What audience development strategies are being used by Texas symphony orchestras?” This work focuses largely on the Austin Symphony Orchestra and the San Antonio Symphony through a comparative case study analysis. This project also involves document analysis, observation and interviews.
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