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Celebrity endorsements and advertising effectiveness: The importance of value congruence 13422
Communities of practice: A brief introduction 10858
The House That Fox Built: Anonymous, Spectacle and Cycles of Amplification 4028
Ha Ha, Only Serious: A Preliminary Study of Joke Religions 3758
An identification guide to the larval marine invertebrates of the pacific northwest 3586
Respect and Reuse: Sustainable Preservation in Portland, Oregon 3582
The schoole of abuse 3404
Ancient archetypes in modern media: A comparative analysis of "Golden Girls", "Living Single", and "Sex and the City" 2904
Communication and Decision Making Improvement Plan 2877
Everyman 2859