City Wayfinding Report: Springfield, Oregon
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Date
2012
Authors
Self, Jennifer
Lugo, Jason
Meharg, Emily
Sercombe, William
Steiner, Bethany
Steiner, Erik
Journal Title
Journal ISSN
Volume Title
Publisher
University of Oregon
Abstract
The purpose of the this project is to analyze the
City of Springfield’s existing wayfinding system
and provide an action plan for its improvement.
This action plan will serve as a “recipe” to
guide the City of Springfield as it moves
towards the implementation of a cohesive and
comprehensive wayfinding system.
The document is intended to stand both
independently and in context with other
policies and plans adopted by the City of
Springfield that focus on urban planning,
streetscape improvements, revitalization and
redevelopment, branding and marketing, and
accessibility.
Description
112 pages
Keywords
Springfield (Or.), Wayfinding, Signage