City Wayfinding Report: Springfield, Oregon

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Date

2012

Authors

Self, Jennifer
Lugo, Jason
Meharg, Emily
Sercombe, William
Steiner, Bethany
Steiner, Erik

Journal Title

Journal ISSN

Volume Title

Publisher

University of Oregon

Abstract

The purpose of the this project is to analyze the City of Springfield’s existing wayfinding system and provide an action plan for its improvement. This action plan will serve as a “recipe” to guide the City of Springfield as it moves towards the implementation of a cohesive and comprehensive wayfinding system. The document is intended to stand both independently and in context with other policies and plans adopted by the City of Springfield that focus on urban planning, streetscape improvements, revitalization and redevelopment, branding and marketing, and accessibility.

Description

112 pages

Keywords

Springfield (Or.), Wayfinding, Signage

Citation