Strategic Public Relations Plan: Springfield’s Adopt-A-Waterway Program
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Date
2011
Authors
Greenberg, Crystal
Landsem, Paige
Morse-Diaz, Isabelle
Noufer, Dawn
Journal Title
Journal ISSN
Volume Title
Publisher
University of Oregon
Abstract
Springfield believes that most pollution by residents can be attributed to a lack of
awareness and have tasked this class of Journalism and Communications
students to conduct a public relations campaign and make recommendations on
which characteristics of the Adopt-A-Waterway program would be most
appealing to residents.
This report contains a Strategic Public Relations Plan and a Research Report.
The Public Relations Plan highlights key publics, objectives, strategies, and
tactics for five groups: (1) middle school science teachers and student group
faculty advisers, (2) high school group leaders and student group faculty
advisers, (3) church group leaders, (4) service group leaders, and (5) Springfield
residents.
Description
62 pages
Keywords
Springfield (Or.), Adopt-A-Waterway, Environmental pollution