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dc.contributor.authorParker, Margy
dc.contributor.authorBrown, Sarah
dc.contributor.authorGehr, Rachel
dc.contributor.authorLake, Lindsey
dc.contributor.authorReilly, Anna
dc.contributor.authorReiss, Tracy
dc.contributor.authorStarr, Rachel
dc.date.accessioned2013-06-06T00:23:10Z
dc.date.available2013-06-06T00:23:10Z
dc.date.issued2012
dc.identifier.urihttp://hdl.handle.net/1794/12887
dc.description44 pagesen_US
dc.description.abstractThis report concerning the Willamalane Center for Sports and Recreation is a compilation of student work and includes a public relations plan, research analysis, and implementation materials. Students assessed the key challenges and opportunities and performed a SWOT analysis of Willamalane Center’s strengths, weaknesses, opportunities, and threats. For the two target audiences (regular renters and potential renters), the public relations plan outlines the key messages, objectives, strategies, tactics, and evaluations. The research report analyses results from an online survey and individual in-depth interviews.en_US
dc.language.isoen_USen_US
dc.publisherUniversity of Oregonen_US
dc.rightscc_by-nc-saen_US
dc.subjectSpringfield (Or.)en_US
dc.subjectPublic communication campaignsen_US
dc.subjectAdvocacy advertisingen_US
dc.titleStrategic Public Relations Plan: Willamalane Center for Sports and Recreationen_US
dc.typeOtheren_US


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