2011 Strategic Plan: Road Map for Our Next 100 Years

Abstract

EWEB has established an overarching strategy and seven vertical “Whats” (product and service strategies at the Board level to guide the organization on trade-off considerations when deliberating on major decisions). In addition, EWEB has identified five horizontal strategies or “the Hows” (business systems, communications and technology) at the organizational level. The specific strategies contained in this plan were crafted to reflect this view of balancing multiple factors to determine total value. The EWEB Board has directed the utility to plan and operate around this fundamental proposition of balance and total value. We believe that the success of EWEB has been in large part due to balanced value-based decisions. As discussed above, the overarching strategy includes the “Whats” and the “Hows” along with the methods by which we bring those strategies together within EWEB. Section eight and section nine provide a more detailed description of the “Whats” and the “Hows.”