Audience Development Strategies: Cultivating a Future for Dance Audience Patronage
MetadataShow full item record
This research project explores and identifies the evolution of audience development strategies for dance audiences. Through a review of literature this project will include an overview and description of best practices used by performing arts organizations, both past and present, for developing audiences. By conducting an in-depth case study this research project will analyze current audience behavior at a multitude of contemporary dance performances in a variety of venues presented by White Bird, a non-profit dance presenting organization in the city of Portland, Oregon. The case study will provide a demographic sampling by examining the results of three audience surveys conducted at White Bird performances. Conducting interviews with key informants at White Bird will assist in analyzing audience behavior. The culmination of results will strive to ultimately represent strategies for development of future dance audience patrons.