Finding The Family Center's Organizational Identity: A Public Relations Plan
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Many nonprofits struggle with the concept of building and communicating an organizational identity and this is true for The Co-op Family Center, a childcare center in Eugene, Oregon. This thesis explores the benefits of clearly articulating an organizational identity and the necessity to start the identity-building process from within the organization. After the discussion of organizational identity, a public relations plan is included to assist The Co-op Family Center with the creation of an identity-building process. The plan details specific steps that the nonprofit can take to define its identity and ultimately enhance overall cohesiveness with all stakeholders.