Abstract:
Many nonprofits struggle with the concept of building and communicating an
organizational identity and this is true for The Co-op Family Center, a childcare center
in Eugene, Oregon. This thesis explores the benefits of clearly articulating an
organizational identity and the necessity to start the identity-building process from
within the organization. After the discussion of organizational identity, a public
relations plan is included to assist The Co-op Family Center with the creation of an
identity-building process. The plan details specific steps that the nonprofit can take to
define its identity and ultimately enhance overall cohesiveness with all stakeholders.
Description:
47 pages. A thesis presented to the Department of Public Relations and the Clark Honors College of the University of Oregon in partial fulfillment of the requirements for degree of Bachelor of Arts, Spring 2014.