Identifying Branding Techniques of PNW Art Musuems
MetadataShow full item record
This study seeks to articulate how three key art museums in the Pacific Northwestern cities of Portland, OR, Seattle, WA, and Boise, ID utilize branding techniques to create an identity through the use of color, imagery, and strategy. To discover what makes an effective visual communication for these arts organizations within these prominent cities, I look at how they are using their mission statements as a lens to structure this visual representation through identity, communication, and differentiation. The end result is a research project consisting of the data collected and a record of how to effectively communicate brand through media for best practices in the arts management field.