Abstract:
This study seeks to articulate how three key art museums in the
Pacific Northwestern cities of Portland, OR, Seattle, WA, and Boise, ID utilize
branding techniques to create an identity through the use of color, imagery, and
strategy. To discover what makes an effective visual communication for these
arts organizations within these prominent cities, I look at how they are using their
mission statements as a lens to structure this visual representation through
identity, communication, and differentiation. The end result is a research project
consisting of the data collected and a record of how to effectively communicate
brand through media for best practices in the arts management field.