Abstract:
This research capstone explored ways in which theater production serve as an
example to narrate its story through multiple media and how audience plays a role in this
transition. Through a study of commercial theater and the definations of transmedia
storytelling, the reader will gain a background on concept and histrocial content to the
field. I then explored one case study: Les Misérables. Through an explore on
programming, branding and marketing, this study served to document trends, and the
place of a transmedia theater in a wider culture of media-consumer interaction. This
growing trend can give art administrators in the field a look into how to narrate
storytelling through variety media, and can thus keep arts experiences relevant and
audiences engaged in the future.