Transmedia Storytelling: A Growing Trend of Commercial Theater
MetadataShow full item record
This research capstone explored ways in which theater production serve as an example to narrate its story through multiple media and how audience plays a role in this transition. Through a study of commercial theater and the definations of transmedia storytelling, the reader will gain a background on concept and histrocial content to the field. I then explored one case study: Les Misérables. Through an explore on programming, branding and marketing, this study served to document trends, and the place of a transmedia theater in a wider culture of media-consumer interaction. This growing trend can give art administrators in the field a look into how to narrate storytelling through variety media, and can thus keep arts experiences relevant and audiences engaged in the future.