LOVE CULTURE IN AMERICAN COSMOPOLITAN MAGAZINE ADVERTISEMENTS: THE WAYS SEX AND BEAUTY PORTRAY LOVE
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This Thesis seeks to prove that a love culture exists in American magazine advertisements by analyzing hundreds of ads from Cosmopolitan over the last fifty plus years. Data from the ads was collected from every decade from the 1950s to 2015, examined, and placed into categories based on the findings. These categories along with the cultural context of surrounding article titles, social climate, and examples of the ads were then analyzed. This was done to bring awareness o the evolution of ads in Cosmo and show that content within these ads has implications. The hypothesis was proven with the data gathered and analyses made and it was found that a love culture does, in fact, exist. This Thesis does not seek to make broad statements about society based on these findings, rather it shows the significance and consequence of using sex and perpetuating a love culture in which sex is being used along with beauty to sell love to audiences- with women often objectified in the process.