Browsing Decision Research Faculty Works by Subject "Heuristics"

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  • The Affect Heuristic In Early Judgments of Product Innovations 
    King, Jesse; Slovic, Paul (Journal of Consumer Behaviour, 2014)
    According to the affect heuristic, people often rely upon their overall affective impression of a target to form judgments of risk. However, innovation research has largely characterized risk perception as a function of ...
  • Affect, Risk, and Decision Making 
    Slovic, Paul; Peters, Ellen; Finucane, Melissa; MacGregor, Donald G. (2005)
    Risk is perceived and acted on in 2 fundamental ways. Risk as feelings refers to individuals' fast, instinctive, and intuitive reactions to danger. Risk as analysis brings logic, reason, and scientific deliberation to bear ...
  • Modeling and debiasing resource saving judgments 
    Svenson, Ola; Gonzalez, Nichel; Eriksson, Gabriella (Society for Judgment and Decision Making, 2014-09)
    Svenson (2011) showed that choices of one of two alternative productivity increases to save production resources (e.g., man-months) were biased. Judgments of resource savings following a speed increase from a low production ...
  • The Tragedy of the Risk-Perception Commons: Culture Conflict, Rationality Conflict, and Climate Change 
    Kahan, Dan; Peters, Ellen; Braman, Donald; Slovic, Paul; Wittlin, Maggie; Larrimore Ouellette, Lisa; Mandel, Gregory (Yale Law School, 2011)
    The conventional explanation for controversy over climate change emphasizes impediments to public understanding: limited popular knowledge of science, the inability of ordinary citizens to assess technical information, and ...

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