Reviewing Annual Arts Events in Eugene, Oregon and the Future of Web Marketing in the Event Industry
Keen, Jenny Kate
The purpose of this capstone study is to review the utilization of websites promoting arts events in Eugene, Oregon. By reviewing websites during winter term 2003, specific criteria will be use to evaluate sites of arts organizations. The study will examine the quality of information provided to the end user (web surfer), suggest website improvements, and discuss roadblocks to website success.