Historic Preservation and Revitalization of Albany
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The City of Albany Historic Preserva on Program partnered with the University of Oregon (UO) School of Journalism and Communica ons’ Public Rela ons Strategic Planning and Cases class to improve historic homeowners’ involvement, interest, and awareness in historic preserva on while revitalizing rela onships with the Albany Heritage All-Star Community agencies. Students addressed these issues in ve teams and created original strategic communica ons plans containing several sec ons: History and Background; Internal and External Analyses; Communica ons Audit; Problem and Goal Statements; Objec ves, Strategies, and Tac cs; Key Publics; Key Messaging; Evalua on; Calendar; and Budget. Each group developed several di erent strategies and tac cs to help solve Albany’s pressing communica ons needs. Key strategies and tac cs include: • Redesign and update informa on related to the Historic Preserva on Program on the City of Albany website. • Strengthen communica on and coordina on with the Albany Heritage All-Star Community agencies, in par cular the Albany Visitors Associa on, as well as other historic preserva on stakeholders. • Conduct more outreach to homeowners, realtors, developers, and contractors via social media, newsle ers, open houses, special events, handouts, presenta ons, and other tools. • Increase the number and types of events that take place during Historic Preserva on month (May). • Update codes, ordinances, and regula ons where possible.