Communication Plan for Albany Parks & Recreation Strategic Planning and Cases
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The City of Albany’s Parks & Recrea on Department (P&R) worked with public rela ons students at the University of Oregon to nd solu ons to increase community engagement and improve trust among Albany residents. The following report includes recommenda ons from ve di erent plans created by student teams during the academic term, with each team developing solu ons to increase community engagement in the City of Albany. Separated into individual team projects, this report includes strategies and tac cs for social media, strategic partnerships, event planning, media rela ons, promo onal materials, and content crea on as tools for increased community engagement and trust. By targe ng various publics, including children, adults, senior ci zens, and the La no community, Albany P&R has the opportunity to increase community engagement and public trust.