The Eastside Blue Line Manifesto
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Date
2015-04
Authors
Ahrens, Nick
Journal Title
Journal ISSN
Volume Title
Publisher
University of Oregon
Abstract
How can TriMet better communicate with the people of Gresham and the Eastside with the goal of creating a better user experience?
With this question as our starting point, our team agreed on two things to move forward. First, this project would be about the people of Gresham and making life better through connections. Second, we realized this project is bigger than a few students working on a communications system. This project could have real impact on lives and communities.
Before we could consider solutions, we had to begin to understand the relationship between TriMet and the people of the Eastside, all the way to Gresham. After preliminary research, our team took trips to Gresham to immerse ourselves. We rode buses, walked streets, ate food, and asked questions. But more importantly, we listened, and we connected the dots.
Out of our research and experiences, we recognized that the people of the Eastside are as divided as they are diverse. This divide is to be recognized as an opportunity for TriMet to connect, lead, and unite the people of Gresham Oregon.
In this report we share our research, insights, and ideas in the hope of helping TriMet adopt an even stronger, more indispensable stance in the community. This will be the era that tells the enduring story of TriMet, how it worked beyond obligation to make a community stronger and give the city of Portland the gift of a better future.
And the Eastside Blue Line is the place to do this. Here is our manifesto.
Description
26 pages ; illustrations
Keywords
Government marketing, Transportation, Land use planning