Audience Attendance Trends: Factors for Consideration in a Marketing and Communications Plan at the University Theatre, University of Oregon, 2002

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Title: Audience Attendance Trends: Factors for Consideration in a Marketing and Communications Plan at the University Theatre, University of Oregon, 2002
Author: Voelker-Morris, Julie L.
Abstract: The purpose of this study was to describe factors that affect patron attendance at University of Oregon Theatre (UT) productions. The study included a partial literature review of effective marketing and communications trends in theatre in the United States during the past ten years (1992-2002). The study implemented a focus group of non-alumni UT patrons from the Eugene/Springfield, Oregon zip code area who seldom (two to three times) or rarely (once) attended UT productions in the past two to three theatre seasons.
Description: Examining committee chair: Beverly Jones. 142 p.
URI: http://hdl.handle.net/1794/229
Date: 2002-06


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