Climate change communications

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Title: Climate change communications
Author: Potasnik, Rebeca; Almquist, Bill; Bodane, Kate; Johnson, Bethany; White, Linda; Bowles, Greg
Abstract: In winter 2005, Resource Innovations initiated a project designed to identify the most effective means to communicate with local populations about climate change. The project is intended to identify speakers and messages that will resonate with Lane County residents as well as business, civic, and government leaders to help them understand what climate change is, what the impacts may be, and what can be done about it. Specifically, the project aims to identify effective language and communication styles as well as who should carry them. Resource Innovations contracted with Community Planning Workshop (CPW) at the University of Oregon to conduct four focus groups in Lane County, Oregon as part of the first phase of this project. Focus group populations included: residents of South Eugene, residents of Cottage Grove, business leaders from Eugene, and business leaders from Springfield and rural Lane County. The focus group discussions centered on four communication issues related to climate change: (1) Issue Framing; (2) Communications Channels; (3) Motivation and Behavior Modification; and (4) Local Government Roles. Focus groups were held in a casual environment, and participants were encouraged to speak their minds openly on the various issues and questions presented.
Description: 48 p.
Date: 2005-05

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