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dc.contributor.authorSchnell, Breanne
dc.date.accessioned2018-04-13T20:56:37Z
dc.date.available2018-04-13T20:56:37Z
dc.date.issued2017
dc.identifier.urihttp://hdl.handle.net/1794/23215
dc.descriptionSubmitted to the Undergraduate Library Research Award scholarship competition: (2017-2018). 30 pages.en_US
dc.description.abstractNigeria has the second largest film industry in the world with thousands of movies produced since the industry’s formation in the early 1990s. However, despite its massive success, Western discourses frequently use terms and allusions that reduce and frequently over-simplify the intricacies of the Nigerian film industry by comparing “Nollywood” to Hollywood. Utilizing the terms “Nollywood,” “Netflix of Africa,” and “New Nollywood” as examples of popular analogies made by scholars and journalists, I demonstrate that reorienting the focal point of industry research enriches the understanding of the Nigerian film industry in terms of Africa and Africans and away from a Western perspective. Ultimately, I argue that the Nigerian film industry should not be compared to Hollywood because they differ completely in structure, distribution strategies, and cultural understanding of what has “value.”en_US
dc.language.isoenen_US
dc.publisherUniversity of Oregonen_US
dc.rightsCreative Commons BY-NC-ND 4.0-USen_US
dc.titleStop Comparing Nollywood to Hollywood: Reorienting Western Understanding of Nigerian Cinemaen_US
dc.typeOtheren_US


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