ASSESSING THE FLEXIBILITY OF COMMERCIAL LAND USE IN EUGENE, OREGON PLANNING FOR E-COMMERCE
Datum
2018
Autor:innen
Zeitschriftentitel
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Verlag
Department of Planning, Public Policy and Management, University of Oregon
Zusammenfassung
E-commerce has emerged as one of the most popular retail channels of this generation. E-commerce, also referred to as shopping online, provides customers with a simple, convenient and accessible way to purchase products from all over the world. In response to the growing success of e-commerce and the potential it has for the future, market analysts, the Media, and even retailers are starting to question the resiliency and relevance of storefronts. Journalists have pegged the recent reoccurrence of store closings as the “retail apocalypse” (Taylor). However, though e-commerce has integrated into the retail market at such a rapid pace (a growth rate of 17% within the last year), municipalities have yet to critically examine its impact on land use and economic development planning. Furthermore, there is little research on how cities should work with or around e-commerce to maintain successful local retail stores. Furthermore, although there is significant amount of research describing what e-commerce is, how it works, as well as its marketable significance and impact on businesses nation-wide, there is little research about how e-commerce has increasingly impacted specific municipalities through city planning. This study aims to bridge these gaps in research by presenting findings from interviews with development professionals of both the public and private sectors in Eugene, Oregon. The interviews intend to reveal the shared perceptions that e-commerce has on the community’s storefront retail. This study also explores the regulatory barriers which may aid or hinder the success of stores in the future. Finally, based on the recommendations by interviewees coupled with concepts presented from outside research, this report outlines potential recommendations that retailers, developers and planners may consider when constructing new or redeveloped commercial spaces now and into the future.
Beschreibung
54 pages
Schlagwörter
E-commerce, Commercial land use, Development Code