A Sight to Dwell Upon and Never Forget: Illuminating Strategies for Saving Portland's Neon Signs
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Date
2020-06
Authors
Ebersole, Jeremy
Journal Title
Journal ISSN
Volume Title
Publisher
University of Oregon
Abstract
Few elements of the twentieth century built environment have historically stirred as much
optimism, ire, or nostalgia as neon signs. Despite a growing appreciation for its value by both
municipalities and the general public, however, the fate of neon signage is far from secure. Significant
barriers exist to its conservation and continued in situ existence, with beloved signs continuing to
disappear and others languishing in states of disrepair. This project explores solutions to the question of
how Portland, Oregon may better ensure that neon signs remain a vital part of its built environment. It
argues that neon signs provide multiple civic benefits and advocates for a targeted blend of regulatory
tools, economic incentives, and public advocacy and outreach aimed at fostering a socio-economic
environment more supportive of their conservation and continued presence. This project first establishes
a historic context that includes an overview of the history of neon signage and its relationship with public
policy, followed by an outline of the many shining benefits these unique signs provide. By evaluating the
relevant state and national tools available for protecting these valuable resources as well as focusing on
the protections for Portland neon, it reveals potential for improvement. A curated survey of various
strategies being employed around the country to protect neon signage identifies best practices, which are
analyzed for their potential to be implemented effectively in Portland, culminating in a menu of
recommendations for how city officials and neon advocates can best ensure a bright future for the city’s
neon signs. While research and recommendations are geared specifically to neon-rich Portland, the
project’s insights are general enough that their relevance extends to other cities as well.
Description
351 page pdf and project presentation video.
Keywords
historic preservation, Portland, OR, neon signs, conservation