Selling Beauty: Ethical Implications of Skincare and Cosmetic Advertising
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Date
2024
Authors
Friedman, Naomi
Journal Title
Journal ISSN
Volume Title
Publisher
University of Oregon
Abstract
Though there are several legal regulations related to advertising, unethical behavior by advertisers remains a common occurrence. This is especially relevant within the beauty industry, where advertisements exaggerate product benefits and mislead consumers. Further, the beauty industry plays a pivotal role in defining beauty standards for women and provides women with a significant amount of information that they use to evaluate their own beauty. This thesis focuses on three key topics to determine the impact of unethical advertising. First, it examines common ethical issues that arise in the advertising industry as a whole. Next, it looks at beauty advertising specifically, evaluating ethical issues specific to this industry. Finally, based on original survey data and other relevant literature, it makes suggestions for companies to create more ethical advertising and for viewers to consume ads in a healthier way.
Description
78 pages
Keywords
Beauty, Advertising, Marketing, Business, Ethics