COLLABORATIVE INTELLIGENCE: THE FUTURE ROLE OF ARTIFICIAL INTELLIGENCE IN BUSINESS CREATIVITY
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Date
2024
Authors
King, Taylor
Journal Title
Journal ISSN
Volume Title
Publisher
University of Oregon
Abstract
By comparing advertisements for a “Greek Night” event created through human effort, AI alone, and human-AI collaboration, this thesis explores the integration of artificial intelligence (AI) into the collective creativity process during ideation and workplace innovation within a business setting.
The findings reveal that AI, when used as a collaborative tool, significantly accelerates the creative process by generating diverse visual elements and providing immediate feedback. AI programs like Dall-E and ChatGPT can augment human creativity, offering new perspectives and approaches that enhance the ideation phase. However, AI-generated content often requires human intervention to ensure accuracy and clarity, highlighting the importance of high-quality prompts and thorough fact-checking.
Despite challenges such as textual inaccuracies and the need for specific guidance, AI demonstrates considerable potential in supporting creative teams. AI’s role is best viewed as augmentative, enhancing rather than replacing human creativity. This research underscores the value of human-AI collaboration in driving workplace innovation and achieving more effective and creative outputs. By providing insights into AI’s capabilities and limitations, this thesis offers practical implications for AI’s future role in collective creativity.
Description
42 pages
Keywords
Artificial Intelligence in Creativity, Human-AI Collaboration, AI-Generated Content, Creative Process, AI Augmentation