Data Privacy in the United States
Date
2024
Authors
Dailey, Andrew
Journal Title
Journal ISSN
Volume Title
Publisher
University of Oregon
Abstract
The aim of this thesis is to analyze how public opinion in the United States regarding data privacy and certain companies’ privacy policies have changed in recent years. Since the field of data privacy is constantly changing year by year, a current analysis will be able to provide new information and insights. The findings in this thesis can serve as useful information to anyone who uses digital products or services, which in today’s digital world is a majority of Americans. Part of the thesis is centered around two yearly surveys conducted by Deloitte and the Pew Research Center. By analyzing and comparing results from each year, this paper will directly address the posed research questions. This paper also focuses on the privacy policies of companies that have a large customer base within the United States. By comparing the policies before and after data privacy legislation went into effect, conclusions will be drawn about how companies have been forced to adapt to the changing digital environment.
Description
23 pages
Keywords
Data, Privacy, Business, Law, Marketing