Browsing Merskin, Debra by Subject "Indians of North America"

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Winnebagos, Cherokees, Apaches, and Dakotas: The Persistence of Stereotyping of American Indians in American Advertising Brands

Merskin, Debra (The Howard Journal of Communications, 2001-07)

Jeep Cherokee, Sue Bee Honey, and Crazy Horse Malt Liquor are all established brand names and trademarks that use representations of Native Americans to help sell their products. How stereotypes are created, and how pictorial ...