Studies have shown that women's ideas, especially those that challenge the status quo, have historically received little attention from the press. This thesis discusses how women were described in three of Oregon's frontier ...

Are consumers more likely to favor brands offered by companies that engage in cause-related marketing (CRM)? This study investigated the effect ofCRM messages on consumers' attitudes toward the sponsoring companies, brand ...

This dissertation offers an inquiry into the nascent phenomenon of CEO activism. It addresses gaps in CEO activism research, including a dearth of non-Western contexts, the dominance of modernist perspectives, the omission ...

Although the superhero film became a dominant force in Hollywood early in the 21st century, the formation of the superhero genre can be attributed to a relatively small temporal window beginning in 1989 and ending in 2008. ...

As a cornerstone of American identity, the American Dream serves as a hegemonic ideology rooted in myth. This myth centers on an ardent belief in equity despite the existence of systemic racial and economic exclusions, ...

Alzheimer’s disease is a neurodegenerative disease that significantly impacts one’s memory, behavior, and motor functions—ultimately, a person with Alzheimer’s disease requires constant care. Caregivers are often unpaid ...

The Olympics games are not only a sport but also a media event. In 2008, China hosted the Olympics Games for the first time. The coverage of the Beijing Olympics Games in the Chinese media can reflect the characteristics ...

Reader comment forums of online newspapers, a relatively new feature of online journalism, have been called spaces of public deliberation. At their inception among large newspapers just five years ago, the forums were ...

The global health system is ill prepared to handle communicable health crises, much less effectively communicate about them, as evidenced by the West African Ebola outbreak. Although some critics have argued that the delay ...

This thesis analyzes the depictions of Whites and Blacks in crime stories in local television news in Portland, Oregon. Previous studies have concluded that television news reinforces "modern racism" by the way in which ...