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Celebrity endorsements and advertising effectiveness: The importance of value congruence 11553
Communities of practice: A brief introduction 9082
Ha Ha, Only Serious: A Preliminary Study of Joke Religions 3586
Respect and Reuse: Sustainable Preservation in Portland, Oregon 3572
The House That Fox Built: Anonymous, Spectacle and Cycles of Amplification 3319
An identification guide to the larval marine invertebrates of the pacific northwest 3303
The schoole of abuse 3293
Communication and Decision Making Improvement Plan 2862
Everyman 2766
Ancient archetypes in modern media: A comparative analysis of "Golden Girls", "Living Single", and "Sex and the City" 2723