The Art of Artistic Direction
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My research explores the factors involved in selecting plays for a professional theatrical season for the purpose of creating a decision-making model. The factors examined include the mission statement of the organization, marketing and financial considerations, challenges to new play development, concerns about diversity, and the community context of the organization. The decision-making processes of six regional theatres are examined through personal interviews with artistic staff. Although there were some similarities between each theatre, each theatre's decision-making process was unique. My research shows that the season planning process is determined by the needs of the theatre, the community, and the artists, as seen from the perspective of the artistic directors.