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Celebrity endorsements and advertising effectiveness: The importance of value congruence 13766
Communities of practice: A brief introduction 11689
The House That Fox Built: Anonymous, Spectacle and Cycles of Amplification 4482
Ha Ha, Only Serious: A Preliminary Study of Joke Religions 3851
An identification guide to the larval marine invertebrates of the pacific northwest 3709
Respect and Reuse: Sustainable Preservation in Portland, Oregon 3589
The schoole of abuse 3481
Ancient archetypes in modern media: A comparative analysis of "Golden Girls", "Living Single", and "Sex and the City" 2951
Everyman 2889
Communication and Decision Making Improvement Plan 2883