Browsing Scholarly Works by Subject "Celebrity"

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The Role of Social Media in a Greater Good

Adams, Joshua (University of Oregon, 2015-06)

The goal of this research project is to explore how social media can and is being used to promote a greater good in society. This paper showcases those that are using social media for good, and what they are doing right ...
THE FENTY EFFECT: A CASE STUDY ON THE FUSION OF CELEBRITY, LUXURY, AND INCLUSIVITY

Miller, Carson (University of Oregon, 2022)

Historically in the beauty industry, market leaders offered a 10 to 20 shade range in facial cosmetic products, and thin, conventionally-attractive Caucasian women were the face of beauty campaigns. Enter Fenty Beauty. The ...