Browsing Scholarly Works by Subject "consumer behavior"

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Consumer Linguistics: A Markedness Approach to Numerical Perceptions

Lee, Christopher (University of Oregon, 2014-09-29)

Marketing is about numbers but not necessarily just a number. From a big crowd to a half empty arena, adjectives carry numerical associations. The research within this dissertation builds on that idea while focusing on ...
Pace in Music and Sports: the Importance of Fit

Horiuchi, Ryan (University of Oregon, 2022)

The purpose of this study is to examine the relationship between music and sports, with an emphasis on aspects of fit, and a focus on the connection between action pace (in sports) and audio pace (in music) in the field ...