Browsing Theses & Dissertations by Subject "Facebook"

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  • Analysis of the Social Media of the Obama and Romney Campaigns in the 2012 Election 
    Buratti, Brenda (University of Oregon, 2014-09-29)
    This study is a quantitative content analysis of the Facebook and Twitter communication of the Obama and Romney campaigns on seven dates within the 30 days prior to the 2012 presidential election. Specific rhetorical ...
  • #RIP: Social Media and the Changing Experience of Life and Death 
    Keye, Wade (University of Oregon, 2017-09-06)
    The mediated closeness experienced by social media users is built on the ongoing accumulation of personal information by corporate owned social media platforms. Each user’s digital footprint becomes more intricate as this ...
  • The Effects of Video Marketing on Seniors 
    Bertelsen, Haley Alexis (University of Oregon, 2019)
    In recent years, video and “unbranded” social media marketing has taken off in every industry. Everywhere you look, companies are attempting to connect with consumers in new and creative ways. However, there has been a ...
  • To Like or Not to Like: When Social Media Marketing is Effective 
    Deodhar, Meghana Vijay (University of Oregon, 2014-06)
    Social networking sites (SNS's) are a set of internet-based applications that allow individuals to create content, connect with friends, and communicate with one another. As these SNS's have evolved, marketers have ...
  • Your Friends Like Our Brand: Social Impact, Capital, and Connections in Social Media Advertising 
    Tefertiller, Alec (University of Oregon, 2018-04-10)
    Social media networks such as Facebook enable advertisers to embed social connection information within advertisements. The purpose of this study was to better understand how social cues in social media advertising contribute ...

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