Browsing Clark Honors College by Subject "Adidas"

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To Like or Not to Like: When Social Media Marketing is Effective

Deodhar, Meghana Vijay (University of Oregon, 2014-06)

Social networking sites (SNS's) are a set of internet-based applications that allow individuals to create content, connect with friends, and communicate with one another. As these SNS's have evolved, marketers have ...