Browsing Marketing Theses and Dissertations by Subject "brand activism"


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  • Charlton, Aaron (University of Oregon, 2019-09-18)
    This dissertation addresses the topic of brand latitude, defined herein as a public entity’s capacity to deviate from category norms or to transcend the normal function of a brand without incurring adverse responses from ...
  • Edelblum, Andrew (University of Oregon, 2022-10-26)
    Today’s dynamic market landscape affects and is affected by a variety of significant cultural shifts and touchstones, from global warming and racial injustice, to voter disenfranchisement and the Covid-19 pandemic. In the ...

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