Participatory Sporting Events as Fundraising Vehicles

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Title: Participatory Sporting Events as Fundraising Vehicles
Author: Prater, Karen N., 1966-
Abstract: Nonprofit organizations across the United States utilize participatory sporting events such as running or walking races in order to raise awareness and funds for their cause. Large events, for example the Nike Women's Marathon in San Francisco, attract thousands of participants and raise as much as $16 million annually for one cause. Smaller events held in small towns to large cities may attract as few as one hundred participants and raise considerably less for their cause. Representatives of nonprofit organizations and race directors were interviewed regarding staff time and costs involved in producing a run/walk event held in Oregon. Recurring characteristics and best practices for a run/walk event were identified. In addition to the funds raised less the cost to produce the event, measurements of success for this type of special event may include factors such as educating and attracting new constituents to the cause.
Description: viii, 50 p. A print copy of this thesis is available through the UO Libraries. Search the library catalog for the location and call number.
URI: http://hdl.handle.net/1794/9134
Date: 2009-03


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