Public Values, Values Inquiry, and Strategic Planning in Art Museums
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The objective of this master’s research project was to investigate the concepts of public value, values inquiry, and strategic planning as they relate to the work of art museum managers. Through a review of research literature from the museum and public management sectors, I sought out evidence of public value and strategic planning theories most useful for addressing the changing relationships that museums have with the public. An exploratory case study was conducted at the Jordan Schnitzer Museum of Art to investigate the concept of public value as it manifests in the strategic management of an art museum. The project concludes by considering the possibilities that public values inquiry presents to museums undergoing strategic planning and institutional change.