Symphony Audience Development: Analysis of Organizational Culture in the Performing Arts

Show simple item record Gore, Erin E., 1982- 2009-10-31T00:26:15Z 2009-10-31T00:26:15Z 2009-06
dc.description xii, 133 p. : ill. (some col.) A print copy of this thesis is available through the UO Libraries. Search the library catalog for the location and call number. en_US
dc.description.abstract Symphony orchestras operate with complex internal structures and dynamics. The connection between a symphony orchestra's organizational culture and artistic programming is undocumented in current performing arts management scholarship. This thesis hypothesizes that symphonies can enhance audience development when utilizing all members ofthe organization in making artistic programming decisions - including the staff, board, and the musicians. This research presents an in-depth case study which investigates the organizational culture and programming decision-making processes of the Eugene Symphony in Eugene, OR. The analysis demonstrates how the symphony's organizational culture affects artistic programming and subsequent audience development. This study illustrates how inherent tension within performing arts institutions can be mitigated through strong management strategies and techniques. The final chapter discusses implications and recommendations for future symphony orchestra leaders. en_US
dc.description.sponsorship Committee in Charge: Dr. Patricia M. Dewey, Chair; Dr. Douglas Emerson Blandy; Dr. Harry Edward Price en_US
dc.language.iso en_US en_US
dc.publisher University of Oregon en_US
dc.relation.ispartofseries University of Oregon theses, Arts and Administration Program, M.S., 2009;
dc.subject Symphony orchestras
dc.subject Performing arts -- Audiences
dc.subject Eugene Symphony
dc.title Symphony Audience Development: Analysis of Organizational Culture in the Performing Arts en_US
dc.type Thesis en_US

Files in this item

Files Size Format View Description
Gore_Erin_ms2009sp.pdf 1.603Mb PDF View/Open thesis

This item appears in the following Collection(s)

Show simple item record