dc.contributor.author |
Nelson, Jonathan |
|
dc.contributor.author |
Stavitsky, Al |
|
dc.date.accessioned |
2011-09-06T22:22:15Z |
|
dc.date.available |
2011-09-06T22:22:15Z |
|
dc.date.issued |
2010 |
|
dc.identifier.uri |
http://hdl.handle.net/1794/11549 |
|
dc.description |
28 pages |
en_US |
dc.description.abstract |
The city collaborated with students from the University of Oregon’s Strategic
Communication program to develop a communication plan to address a variety
of concerns. The city specifically wanted students to create a plan to help
citizens acknowledge the value of Minto-Brown Island Park, and by extension
other city-operated parks; to promote personal responsibility by park visitors;
to reduce litter in the park; and to discourage dog owners from allowing their
pets to run off leash in on-leash areas. Students were asked to produce a
multiplatform media plan with suggested messaging.
The communication plan was designed to augment a plan developed by
students from the University of Oregon’s Landscape Architecture department to
improve the physical, natural, and human amenities at the park. |
en_US |
dc.language.iso |
en_US |
en_US |
dc.publisher |
University of Oregon |
en_US |
dc.subject |
Minto-Brown Island Park (Salem, Or.) |
en_US |
dc.subject |
Parks -- Oregon -- Salem -- Planning |
|
dc.title |
Minto-Brown Island Park Citizen Communications Strategy |
en_US |
dc.type |
Other |
en_US |