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Dorris Ranch: Business Planning and Strategy Project
(University of Oregon, 2012) Tulepbergenova, Aigerim; Lund, Ashley; O'Connell, Dennis; Bottcher, Nicole; Phillips, Tiffany; Abduljawad, Firas; Zhang, Haonan; Lai, Rebecca; Yang, Shizhi
The Dorris Ranch Business Planning and Strategy Project was created to assess the current situation of the park, identify areas of opportunity, and develop a strategy that would improve the park’s awareness, usage and long term revenue. Students were tasked to research and recommend new events and programs, as well as improvements involving marketing, signage, existing programs and events, and visitor experience that would improve the overall goals and well-being of Dorris Ranch. The project was designed to be scalable and address the most important concerns first to ensure the Dorris Ranch’s long-term success.