(University of Oregon, 2008-06) Malstrom, Stacey Nicole
My interest in this research lies specifically in investigating how message design
theories work in and are applied to anti-drug messages. I pay particular attention to
which aspects of the messages are effective and how this knowledge confirms, expands,
or contradicts current approaches to designing anti-drug campaigns. This research
focuses primarily on anti-methamphetamine messages because of the expanding
awareness of and attention paid to this wide-reaching epidemic. Although the history of
meth, and its effects on communities and individual health are important to this story,
they are presented here as context for the more critical issue of how to change attitudes
toward methamphetamines through the mass media.
