In February 2002, Design Studios West, Inc (DSW) was engaged, by the City of
Medford and the Medford Urban Renewal Agency (MURA), to prepare a master plan for
the seven and one-half mile length of the Bear Creek Corridor as it bisects the community.
The study area encompasses a corridor that stretches from the north Urban Growth
Boundary (UGB) (roughly Gilman Road) to the south UGB (near South Stage Road).
The width of the study area fluctuates depending on development patterns and was
defined by the City and MURA. [From the Plan]
