Sustainable City Year Reports 2015-16 (Redmond)

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https://hdl.handle.net/1794/19989

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Browsing Sustainable City Year Reports 2015-16 (Redmond) by Subject "Political participation"

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    City of Redmond Community Engagement Plan
    (2016) Hawley, Erica; Dionísio, Wendy Ames
    Over the course of 10 weeks, students in Public Relations Campaigns (J454) at the University of Oregon collaborated with City of Redmond officials and staff to identify goals, objectives, target audiences, strategies, and tactics that would help to increase civic engagement among the residents of Redmond. The ultimate goal of the project was to create community engagement between the public and city hall. In hopes of reaching this goal, students identified the target audience as citizens between the ages of 25 and 45 and developed two objectives: • Increase awareness of city events among the target audience • Create civic engagement online among the target audience
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    Civic Engagement Strategies for The City of Redmond
    (2015) Salvey, Lydia; Remund, David
    The City of Redmond worked with public relation students at the University of Oregon to find solutions for increasing civic engagement. The following pages include recommendations culled from eight different plans developed by student teams during the academic term, with each team taking on the same challenge of heightening citizen involvement in the City of Redmond. Separated by target audience, this report includes strategies and tactics for social media enhancement, improving media relations, establishing city committees, and planning special events. By targeting varying audiences, such as working class families, parents, high school students, and the Hispanic/Latino(a) communities, the City of Redmond has the opportunity to improve citizen awareness and involvement in city planning and initiatives.